Discover the artistry behind 'The Method', a revolutionary haircut technique that respects the natural flow of hair.

I’ve had only one red era. When I was in high school, a friend and I marched into CVS, grabbed a box of auburn dye, and went ...

Washing your hair can feel like a real chore, and we all have our own unique hair care routines. I have long, fine hair but I ...

From challenging common haircare myths to crafting relatable content, Arata’s social media strategy goes beyond products. But what makes them click? Here's a rundown.