From Leads To Lifetime Value: Rethinking ROI In B2B Marketing With AI

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Your Marketing Budget Is Going to Waste If You’re Making These Common Mistakes

Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing ...

Press Advantage Reveals How Entrepreneurs Access AI-Powered PR Tools at Fraction of Agency Costs

Press Advantage, a leading press release distribution company, today highlighted a growing trend among solo entrepreneurs and ...
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Do we spend too much?

A 2022 Survey conducted by the lending club bank found that more than a third of people earning over $250,000 a year were ...
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McKinsey: CMOs and CFOs must unite to solve marketing tech ROI gap — with help from AI

Good morning. Marketing technology, or “martech,” promises smarter customer engagement—but without clear ROI, it risks becoming a digital money pit. Chief marketing officers and chief financial ...