Are you ready for another Hot Wheels wild goose chase? The exclusive Super Treasure Hunt is next for $250, but buying one is ...

Mattel is betting big on the semi-premium Silver Series, with more interesting themes than ever before, including a Gulf Racing set of five cars!

This is the amazing moment a family demonstrates their room-sized Hot Wheels track at their home in Ballston Lake, New York on December 19. The family have been building the track annually for 4 years ...

Read here for an update on the impact of Mattel's foray into Japanese manga, addressing revenue declines and leveraging ...

Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...

Hot Toys is back with another collectible vehicle, this time based on the DeLorean Time machine from the 1990 sci-fi classic Back to the Future III. The latest collectible vehicle is modeled after the ...

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Mattel and Tokyopop have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.

Hot Toys is back with yet another Spider-Man figure, releasing a new 1/6 scale figure based on Venom from the Marvel’s Spider-Man 2 video game. What comes with the Marvel’s Spider-Man 2 Venom Hot Toys ...