“Hello Kitty is not a cat,” Jill Koch, Senior Vice President of Marketing and Brand Management at Sanrio, told the “Today” show Thursday ahead of the brand’s 50th anniversary celebrations.

The company globally renowned for its Hello Kitty character goods will get its first new president since its founding in 1960. Sanrio Co. announced June 12 that Tomokuni Tsuji, 31, a grandson of ...

“Hello Kitty is not a cat,” Jill Koch, the Senior Vice President of Marketing and Brand Management at Sanrio, explained. “She’s actually a little girl.” Naturally, this news has been a ...

TOKYO--Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character's fictional birthday has brought museum exhibits, a theme park spectacle and a ...