Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand portfolio, including Heineken, Heineken 0.0, and Heineken Silver.

The Heineken Company has launched its first global generative AI (GenAI) lab in Singapore. The initiative aims to transform how GenAI enhances growth, productivity and customer engagement across ...

Heineken has entered into a commercial partnership with French malting group Soufflet Malt to supply malt for its South African operations. Under the agreement, Soufflet Malt will invest €100m ($108m) ...

Present in almost 200 countries, the Heineken brand has become the top-selling premium beer globally. The firm has built up regional cost advantages across markets and invested in relationships up ...

This fact has undoubtedly inspired Dutch beer brand Heineken to play a version of the generation game by trying to change that pattern in one Irish pub - it's launching a search for a successor to ...

Soufflet Malt and Heineken Beverages have entered a commercial partnership in South Africa, with Soufflet Malt set to supply malt used in Heineken’s South African operations. As part of this ...

The recent rebrand of Newen Studios to Studio TF1 reflects the “strength and agility” of the TF1 Group, according to Pierre Branco. The Studio TF1 CEO outlined the vision for the TF1 Group ...

MLB, Topps and Nike have partnered to recognize baseball's elite performers from last season with custom gold-embellished MLB logos on their jerseys that will then be used to create trading cards.

A entrega da duplicação do trecho inicial da Rodovia Castello Branco foi adiada para dezembro de 2026 pela CCR ViaOeste. A obra começou em outubro de 2022 e, na previsão inicial, segundo ...

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A partir de hoje, os pedágios de trechos das rodovias Raposo Tavares e da Castello Branco ficaram mais baratos. O que aconteceu Diminuição do valor ocorre devido ao fim da tarifa quilométrica ...