But consumers are used to the company hawking heavily padded bras and curvaceous bodies — it sends a mixed message. —Victoria's Secret (@VictoriasSecret) April 12, 2016.

Online sales of wire-free bras first surpassed those of underwire bras in 2016, and last year reached almost three times that of underwire models, according to Shanghai-based consultancy CBNData. ...

Amazon shoppers are swapping their underwire bras for this £7 wirefree seamless padded yoga top. By Emily Scrivener For Mailonline. Published: 11:12 EDT, 22 March 2021 ...

Timpa Duet Lace Underwire Demi Bra (Sizes 32A-38C), $25-$41, Amazon If you want a little lift but hate the way a padded bra feels, a demi bra will give you more support and definition — and this ...