But what is a hair mask, exactly? It's an intensely moisturizing and reparative hair product you can apply in the shower in ...

A 30-year-old Indian-origin influencer is gaining popularity online for generating $4 million (approximately Rs 34 crores) in ...

Best sulphate-free shampoos, tried and tested. These cleansing sets are gentle on colour and hair but still provide a ...

MONEY-SMART shoppers are racing to snap up cut-price make-up and other beauty essentials from B&M. The mega discount retailer ...

These biodegradable capsules contain a single dose serum that has been clinically proven to "take up to 10 years off your ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

This launch marks the expansion of JD’s innovation portfolio, offering formulators sustainable, high-performance solutions built on oil-free hydrogenated jojoba oil ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

China is a major exporter of Niacinamide, which is shown to support the skin barrier that protects against environmental damage. This is one reason the ingredient is so popular for skincare products ...

Elon Musk said he would preserve lifesaving aid to foreign children. Then the Trump administration quietly canceled it.

The Estée Lauder Companies Inc. faces challenges with an 82.8% share drop amidst declining profits and poor Asian market ...

Comfy slippers, tasty treats, and other sure-to-please ideasBy Mary Beth QuirkIf there’s anything moms need at any given time ...