News

Here's why HBO Max has rebranded so many times
HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...
HBO Max is mocking itself with memes as Warner Bros. Discovery rolls out yet another rebrand
The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.
Max was an all-time bad rebrand
“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...
Max Is Becoming HBO Max Again. Why the Name Is Changing
Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...
The rebrand that went full circle: HBO Max to new HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
Max Flips Name Back to HBO Max in Rebranding Move
HBO got its start back in 1972 and made a groundbreaking move in 1975, becoming the American network to deliver its ...
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change
Sometimes, hypothetically, before we can even get used to one dumb name, some genius comes along and only makes it dumber,” John Oliver snarked Sunday night ...
HBO Max Is Back: WBD Rebranding Streamer This Summer
In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.
Creative Review5d
When to rebrand a rebrand?
As Max reverts to HBO Max, Interbrand’s Fura Jóhannesdóttir examines when and why it is wise for a brand to return to its ...
HBO Max Lives! Max to Change Its Name Back After Two Years
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.