PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The bold, shimmering makeup of "Euphoria" is just as iconic as the show itself. But for Donni Davy, the makeup artist behind ...

A Maharashtra woman is having her moment in the sun after recreating popstar Rihanna’s look from Anant Ambani and Radhika ...

Using a multipurpose product, apply the same color to your eyelids, cheeks, and lips. This creates a harmonious look that is ...

You can also upcycle your eyeshadow without combining it with a clear polish. The other option would be to apply a base coat ...

At the Cannes Film Festival, the Duchess of York embraced full-on glamour, pairing a monochrome Safiyaa gown with a statement ...

Universal Orlando Resort has shared a first look at the Darkmoor Monster Makeup Experience coming to Epic Universe.

“Say hello to your new sleep paralysis demon,” teased influencer Eleanor Barnes — in a harrowing how-to video that’s now ...

Clarkson, 42, showed off her natural glow while chatting with Kylie Kelce on a Thursday, March 27, episode of the latter’s ...

These include Kim Kardashian’s glossy, almost wet eyeshadow at the 2019 Met Gala ... has always been eager to share his ...

It is wonderful to see the growing awareness of sustainable eating practices, especially during a time like Ramadan, which emphasizes reflection, mindful living, self-discipline and community bonding.

One of the best-loved pencil eyeliners on the market, the Victoria Beckham Beauty Satin Kajal initially blends out easily (with a handy built-in smudger, no less) before setting in place for long wear ...