In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product. Whether you're entering a new market, launching a new product or repositioning ...

The core mission of go-to-market (GTM) is the same as it ever was. Every business worth its salt has a strategic blueprint ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

“AI-driven tools and techniques, specifically as it relates to data and segmentation of audiences, is really something that ...

Persistent Systems has appointed Shimona Chadha as its new chief marketing officer, tasking her with leading global marketing strategy and enhancing brand positioning. Chadha, formerly VP at HCLTech, ...

CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank reach consumers.

Chadha brings over two decades of experience in B2B and B2C marketing across global brands; to lead Persistent’s global strategy, brand positioning, and integrated marketing ...

B2B Ignite 2025 spotlighted commercial marketing, empowering marketers to drive business growth with strategy and impact.

Broomfield-based software-as-a-service company Conga has appointed Celia Fleischaker as its chief marketing officer.

The path to a successful online business starts with understanding what your customers need and building every decision ...

Fleischaker brings 20+ years of experience driving growth for B2B technology companies BROOMFIELD, CO / ACCESS Newswire / July 8, 2025 / Conga, the market leader?at the forefront of AI-powered innovat ...