Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

Which data types do B2B marketers and salespeople use most in their go-to-market (GTM ... and technographics as part of their GTM strategy to prioritize accounts (59%) and as competitive intelligence ...

‘This is the biggest change ever to our go-to ... move its market-leading storage products through the channel than if they take that same business direct. “With this new strategy around ...

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.