What if I told you that the number 385 was the answer to building a solid go-to-market strategy? Stay with me. I'm Paul Sullivan, author of Go-To-Market Uncovered (GTMU) and an expert in building ...

With over 40 years of experience in the medical device and biotech industries, Bichsel has led marketing teams through multiple product launches, acquisitions, and market expansions. Drawing from real ...

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

‘This is the biggest change ever to our go-to ... move its market-leading storage products through the channel than if they take that same business direct. “With this new strategy around ...