The hydration brand has almost every electrolyte-filled product under the sun, from its classic Thirst Quencher to Gatorlyte, ...

Gatorade is shaking up hydration with two new drinks that mix its most famous flavors. The brand’s new Flavor Mashups bring ...

More marketers are leaning into the rising popularity of women’s sports. This collection of the best recent sports marketing ...

Paige Bueckers, Juju Watkins and Cooper Flagg are officially ready for March Madness.

Forrester's Total Economic Impact Study found that Adobe Firefly offerings enable enterprises to scale asset variant ...

Basketball analyst Chiney Ogwumike was hyped up about the potential Elite Eight thriller between Paige Bueckers’ UConn and ...

In a move that underscores its commitment to the next generation of basketball stars, Gatorade has unveiled JuJu Watkins and ...

USC Trojans star JuJu Watkins, Duke standout freshman Cooper Flagg, and projected first overall pick in the WNBA Draft Paige ...

As the excitement for the NCAA Tournament builds, Gatorade has launched a new campaign featuring three of college ...

If Gatorade is going to let its "Is It In You?" slogan hang around for the better part of three decades, it occasionally ...

UConn women's basketball's Paige Bueckers and USC's JuJu Watkins will star in Gatorade's new "The Take" campaign with Duke's Cooper Flagg.

About 61,500 bottles of sparkling water sold at Trader Joe’s have been recalled. The recall was issued because the glass bottles could crack, creating a laceration hazard. Customers impacted by ...