As the excitement for the NCAA Tournament builds, Gatorade has launched a new campaign featuring three of college basketball’s biggest stars.

hype and distractions to win in big moments. Also accompanying this campaign is the release of a limited-edition Gatorade Squeeze Bottle in collaboration with Watkins, which embodies her mantra ...

On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with ...

In addition to the new commercials, Gatorade is releasing a limited-edition squeeze bottle in collaboration with Watkins that embodies her mantra — "without struggle, there is no progress ...

The company is partnering with NBA star Stephen Curry on the beverage, which has less sugar and sodium as well as more ...

For its latest March Madness campaign, Gatorade recruited USC sophomore guard and Big 10 player of the year ... on a limited-edition Gatorade Squeeze Bottle containing both her signature and ...

Then there was the aftermath of Dasani’s “initial launch” in the U.K. In March of 2004, major British news corporations began ...

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Michelle Obama and Steph Curry launch PLEZi Hydration, a healthier sports drink with 3 flavors, less sugar, and more ...

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The drink, called PLEZi Hydration is available at Amazon and at select grocery stores in California, the home of Curry’s team ...