Generally speaking, it’s better to do a root touch-up than attempt a full platinum makeover. “I would recommend coloring your roots well before bleach dyeing your entire head of hair ...

Ever thought of going platinum blonde? A hair stylist gives six helpful tips for men to bleach their hair platinum blonde the right way.

Bleach's Head Captain engages in his first real fight since being granted the title, and he's proving already that he's the right choice for the job.

If you're curious about how to bleach your hair, check out our expert tips on how to bleach hair without causing hair damage.

Before Harlow, there wasn't such a thing as "platinum blonde." Although people using hair lighteners like hydrogen peroxide was nothing new, there was no dye on the market that could make one's ...

So now we know the secret behind Gwen's magnificent mane for the last 20 years: A non-bleach, one-of-a-kind color formula plus conditioner, conditioner and more conditioner.

Lately it seems that more and more men in Hollywood have been taking the bleach plunge. Are they going through something? Desperate for a change? Quarter/mid-life crisis? Prepping for a role? Who ...

Struggle with grey hair? Want a hair colour change but want to avoid bleach? According to this expert tint could be the answer – PS UK editor tried it out!

On average, a full bleach will take about 45 minutes, depending on how long your hair is. You Need a Good Toner for Platinum Hair Still not convinced you cant do this yourself?