Study on petunias yields discovery that offers potential applications for breeding more resilient and pollinator-friendly ...

PhDEF shapes petals and controls floral scent. Scientists silenced it in petunias. The flowers lost their scent but kept ...

With dozens of scents in its inventory, D.S. & Durga scent selection is best done having smelled a few of the options ...

We got the scoop on all of spring 2025's biggest fragrance trends from three perfume experts. Read on for what they shared.

Givenchy's Gentleman Society Eau de Parfum introduces an unexpected blend of notes, starting with fresh sage and cardamom, ...

Throughout history, roses have been a powerful motif in love stories. A new wave of rose-infused fragrances is captivating a fresh generation, adding a modern twist to this timeless symbol.

A handful of new, captivating men's fragrances by names like Dior and Hermès offer a stronger take on category leads. Here's ...