Then there was the aftermath of Dasani’s “initial launch” in the U.K. In March of 2004, major British news corporations began ...

With the team playing this season at Steinbrenner Field while storm-damaged Tropicana Field is out of commission, St.

Here are some of UConn's unique brand partnerships, many of which relate to the women's and men's basketball teams.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Diego Ramirez, who has been working at Cirkul since its first year in business, said the company has maintained a start-up ...

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature ...

Coca-Cola is bringing back its popular 'Share a Coke' campaign.Starting in April,  cans and bottles featuring popular first ...

Before his 2023 death in a suspicious plane crash, Wagner Group founder Yevgeny Prigozhin had built a sprawling, ...

Since 2014, the Mexican government has taken steps to address the overweight and obesity epidemic. That year, it launched ...

The opening credits of that hit 1970s TV sitcom showed the two friends and bottle cappers standing along a beer bottling line ...

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

First launched in 2011 as an industry-first personalization campaign, 'Share a Coke' replaced the brand logo with consumers' names, revolutionizing engagement. Now the campaign evolves with a richer ...