As we head into fall, the fashion and beauty trends start to change with the seasons! I’ve put together a list of trending ...

They call it foundation for a reason. Sure, a solid skincare routine starts pre-makeup. However, the foundation lays the base ...

Whether you’re heading out to see your favorite artist or simply soaking in the vibes, one thing is certain, a bold festival ...

As couples embrace more authentic wedding styles, brides are following suit with fresh-faced makeup that enhances their ...

Why We Love It: For those who love a multi-purpose product, MAC's paint pot acts as a cream eyeshadow and primer. This highly ...

Though the only Euphoria and Coachella crossover we’ve ever gotten was Zendaya’s surprise performance at Labrinth’s 2023 set, ...

As the name suggests, all you need to focus on is make sure that the lid and the crease have a contrast, which in turn, make your eyes look bigger. Here’s how to get the makeup look right!

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

The new store will feature New Look’s first omni-hub space, which integrates new initiatives to streamline the customer journey, including digital inspiration, showrooms, and displays.

In recent years, the dominance of the “clean girl aesthetic” and barely-there makeup has stretched through fall ... carpet looks.” He also predicts more pops of color on the eyes, paired ...