Aptly named, fishtail eyeliner is a double-winged liner that mirrors itself on the top and bottom lash lines. "The eye acts ...

Beauty is getting messy as TikTok rebels against AI and filtered perfection. From smudged eyeliner to frizzy hair, everything ...

Their longtime HVAC tech has a new look, and a client wonders whether it’s okay to “comment on his transformation.” ...

As a long-time Trinny fan (the Lash2Brow is my go-to), I was beyond excited to get my hands on the brand's latest launch: ...

Moving in with a roommate is almost a rite of passage in college, and it can be one of the best—or worst—parts of the ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Discover the top 7 must-have makeup essentials that every beginner needs to build a simple, stylish, and flawless starter kit ...

Ava Welsing-Kitcher is a beauty expert with years of industry experience, accruing a wealth of knowledge when it comes to the ...

From eyeshadow and glitter to dry shampoo and setting spray, these music festival beauty must-haves start at just $6.

Jennifer Coolidge proves 'Bardot eyes' are ageless - her makeup artist James Molloy shares the tips, tricks and tricks he ...

There comes a time in every young pop star’s life when the inevitable will happen: she’ll partner with a beauty brand. And ...

Between Amazon’s Big Spring Sale and Walmart’s Spring Savings Sale, merchants are trying to make spring sales a thing—and ...