“Permanently dyeing the brows is a commitment that’s hard to get out of,” says celebrity makeup artist Renée Loiz. The ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

This is the first time Perry has developed product, playing a core part in the testing and refinement process.

Picking out the color of your next set of braids is a major decision. It’s beyond just a fashion statement; it determines the era you’re entering and the season of life you’re in. The color of your ...

A change of season brings with it fresh hair colours and cuts - and this spring, stylists have revealed that the warmer days ...

My first silver hair appeared in my 20s. I battled the inevitable for decades before finally letting nature take its course ...

The cuticle is your hair’s protective outer layer, and when it’s healthy, it’s smooth and flat. Damage can lift some of the ...

Using mehendi frequently for hair coloring can lead to excessive dryness, hair thinning, allergic reactions, and difficulty ...

These stylist-approved products will camouflage the dreaded grow-out so you can sneak a few more weeks between appointments.

Ever thought about what a quick shopping trip in North Korea looks like? Spoiler: it’s nothing like what you’re used to. The ...