The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price ...

Sulfate-Free Brass Toning Purple Shampoo Formula ... than one of our Shop TODAY Beauty Awards winners: L'Oreal's EverPure Purple Shampoo. Our staff testers bestowed this Best for Blondes winner ...

The one thing that’s always consistent is my perpetually dry hair turning brassy, yellow, and dull just a few weeks after my appointments. Thankfully, purple shampoos can quickly tone blonde ...

“I always recommend to start using a purple shampoo or conditioner two weeks after hair has been freshly ... It’s highly concentrated and promises to tone our blonde hair while cleansing ...

Before using a purple shampoo, wash your hair with a clarifying shampoo. This will help remove any existing product buildup, which could prevent the purple shampoo from properly absorbing.