"This is the playbook I wish I had when I was starting out," says Liron David, Founder and CEO of Eventique, and the masterclass host. "But more than that, it's a collection of stories, moments, and ...

Millions of people visit their libraries every week. What's the draw? Everything. During National Library Week, April 6–12, 2025, take time to discover (or rediscover) what draws people in. This ...

Whether it’s a cyberattack, misinformation caused by AI, executive misbehavior, or a high-profile trial, crises are not a matter of “if” but “when.” And when they happen, leaders must step in and ...

Corporate events and experiential marketing programs for brand engagement have vastly different goals, audiences, and execution strategies. Hiring the right people for each type of event can make or ...

Imagine you're in a predicament where two major marketing events clash on your calendar, demanding your presence on the same day. It's a tough spot to be in, but fear not, for with a strategic ...

The Olympics cash splash has begun, with the Queensland government laying down its plan to pump billions of ... "We've been running international events here in Townsville for years and years ...

The Fortnite Party Up Spring Raid Event is going live soon, which gives you an excuse to hop in-game with friends and earn a few rewards. If you're a fan of Invincible, you will not want to miss ...

Influencer marketing strategy is taking them as consultants for product development, trend forecasting, and event marketing. Brands involving influencers for product development. There are many ...

16 ATP 500 events and 17 WTA 500 events, to be held in concurrent weeks. A plan to reduce the number of third-tier ATP and WTA 250 events through “buybacks,” allowing the tours to reacquire ...

Travellers like Khansamree are exactly the kind of visitor Shanghai is targeting with a new three-year plan to boost inbound tourism, which departs from previous strategies that focused on ...

The new initiative by Kaja Kallas is facing unresolved questions and political resistance that threaten to slow down its approval and roll-out. High Representative Kaja Kallas has pitched an ...

insights and strategies for cracking the code on youth marketing and breaking into viral culture In March Ad Age hosted a three-day immersive event on Gen Z, direct-to-consumer marketing and the ...