French startup Dift helps companies reward their clients and employees with donations that support social and environmental ...

Williams, the former director of Global Public Policy for Facebook and author of the recently released tell-all book ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and ...

Experts say celebrity-led ads are showing 2x higher aided recall in brand lift and 3x engagement rates on digital vs.

A Facebook whistleblower has told senators during a testimony the company was knowingly serving ads to teens based on their ...

Ukrainian tennis player Lesia Tsurenko has filed an amended lawsuit that accuses the ...

From launching fashion labels to founding tech startups, celebrity entrepreneurs have become unexpected trendsetters in the ...

The most successful business leaders will be the ones who know when to leverage AI tools and when to rely on their emotional ...

Marriott launches "Travel Shapes Us" campaign focusing on emotional connections and personal passions during travel experiences.

Millions of dollars on lies, accusations and deceptions. That’s what the two major parties are banking on to help them persuade voters that their opponent is inept, dangerous, frivolous with taxpayers ...

A new study by Omar Itani, an associate professor of marketing at Lebanese American University, and Kash Afshar, an assistant professor of marketing at the University of Mississippi, explores how the ...