Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data.

LG can then use this information to group users into specific subsets and target them ads based on their emotional intelligence. This information becomes psychographic data. Unlike demographic data, ...

While the company uses the technology to speed its creative process, L'Oréal said it would not create people for marketing ...

Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ No Fixed Address taking home the coveted Iridium Effie for the most ...

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world ...