The soft drink, originally marketed toward women, has become synonymous with hard-charging men from Elon Musk to the ...

With an estimated $95 million to introduce and support the new beverage, ad agency SSC&B/Lintas launched Diet Coke at Radio City... We’re long-term subscribers to WARC and it’s a tool we use ...

These products are typically found in sugar-free drinks like Diet Coke and Coke Zero, trail mixes and deli meats. The bill ...

This piece describes a couple of other examples stemming from the research, including the struggle to get men to drink diet sodas (black cans and avoidance of the word “diet” help) and how ...

and when that turns out not to be the case, it increases cravings for sugary foods.” There’s also a psychological reason why ...

unit case volume doubled compared to the prior quarter. In the UK, where Coke Zero Sugar rollout began in 2016, growth continues in the double-digits. Meanwhile, Diet Coke's sales slump continues ...

An curved arrow pointing right. Coke and Diet Coke cans have the same amount of liquid in them. But Diet Coke cans float and regular Coke cans sink. This is because Coke is a denser fluid than ...

If you’re enjoying a Diet Coke every day, here’s a simple plan to keep your teeth happy: Rinse your mouth with water right after drinking. Wait 20 minutes before brushing your teeth (this ...

(Or even, in some cases to signal their vice.) “No one picks up a Diet Coke thinking they’re doing something great for their health” says Turow-Paul. “They’re drinking something that ...