Nike's unmatched brand equity and global footprint provide a strong foundation, but execution this quarter and next will be critical to determining whether this iconic brand can regain its stride.

Nike's brand strength can't offset deteriorating fundamentals, declining sales, and eroding market share, especially amid macro headwinds and rising competition. The direct-to-consumer pivot ...

When firms like Sony or Kellogg's has a wide variety of products they sell, they have product lines. Here we talk about how firms can expand or contract their products lines and their product ...

The rollout of Nike's collaboration with Kim Kardashian's shapewear brand Skims will miss its target to launch this spring because of production delays, according to a report.

Nearly 30 years ago, in the midst of nearly a decade of criticism about sweatshop conditions in Nike’s overseas factories, another Nike factory worker, Cicih Sukaesih, traveled to Portland from ...

From discussions around reclassifying brand as a tangible asset to Nike’s brand value dropping by $20bn, it’s been a busy week. Here is my take.

Disney Bets That Its Breadth and Depth Will Wow Media Buyers In This Year’s Upfront Rita Ferro, Disney's head of ad sales, outlines the company's strategy this year.

Beyond numbers: Patent production makes clear depth, breadth of university research strength For the eighth consecutive year, FIU lands on the Top 100 Worldwide List of universities for the number of ...

Philadelphia Eagles quarterback Jalen Hurts paid a visit to Jordan Brand at Nike world headquarters in Beaverton, Oregon.

Nike is launching the new Air Max Dn8 that includes dynamic air technology with eight bubbles covering the full-foot for ultimate comfort.