Before you bleach, proper preparation is key to minimizing damage and ensuring the best results. “Make sure your hair isn’t ...

Emma Aerin Becker is an experienced beauty writer, focusing on shopping roundups, digital features, and trend stories. She's ...

Achieving that perfect icy blonde takes patience, a talented colorist and a lifelong commitment to deep conditioning. If ...

G Flip teased new music and debuted platinum blonde hair, courtesy of Chris Appleton, who told E! News the "magical" process behind the singer's new look.

Calls my hairdresser to ask for buttermilk blonde' – as Molly-Mae Hague debuts a fresh blonde hair colour for spring, we look ...

If you’re starting with dark hair ... or gray toner. This will keep brassiness at bay and give you a show-stopping shine everyone will be envious of. When talking about blonde hues, how could ...

Angeline Jolie's dark blonde style has been done ... closer to the surface while the root melt toner then softens the transition between the natural hair colour and the highlighted blonde ...

Blue shampoos replace orange undertones with cooler brown shades. We tested the market leaders in our beauty lab to find the best for brunettes. Shop now.

Just as we say hello to glorious spring days, Molly-Mae Hague is dishing out major hair inspo for the season. The influencer may not have known it at the time of posting, but she's just sparked a hair ...

Most people have their hair care routine down pat – a shampoo and conditioner in the shower followed by a towel or blow dry ...