Everything you ever wanted to know about hair bonds and bond-building products, including how Olaplex, K18, and other ...

Many of these picks eventually become tried and true products in our daily routines. From makeup to fashion, our arsenal is ...

When it comes to split ends and frayed strands, lots of us want a savior to quickly fix damaged hair—one that doesn’t require ...

Mid-length haircuts for women allow for a wide range of styling options. Find out the various styles to achieve a bouncy and ...

Despite the COVID-19 pandemic's end and their adaptation to a new norm, the pre-pandemic levels of customers and revenue have ...

Founded in 1964 by L'Oréal scientists, Kérastase became one of the first brands to focus on caring for hair, versus being ...

Shoppers are raving about Gisou's "amazing" honey-infused hair mask that leaves your locks "feeling so soft and so shiny." ...

A gentle shampoo cleanses dirt while locking in moisture. Choose sulfate-free products for soft, bouncy curls. Here's ...

What is 3c hair? What makes it different from other hair types? What's the best way to take care of it? I consulted a few hair experts for answers.

Explore daily insights on the USA TODAY crossword puzzle by Sally Hoelscher. Uncover expert takes and answers in our ...

PureWow is turning 15 years old, so what better way to celebrate than compiling beauty products I’ve loved for over a decade.

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