The rising popularity of sunflowers among young adults is reshaping the floral industry, as these bright blooms symbolize ...

Cosy” pursuits like the stuff your grandmother used to do are gaining a new legion of fans among younger generations.

FASHION HAS LONG been viewed as a way to communicate one’s identity, but for many, it has also been a tool of restriction.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Fringe, crochet, and flower crowns were quintessential elements ... Versatility and romantic aesthetic aside, the boho blouse is also an ideal spring top for the simple fact that it’s lightweight.

While curtains and other window treatments from the store look great, they can also be expensive. Check out some cheap DIY ...

Soft and romantic, powder pink is the must-have color for spring 2025. From blazers to maxi dresses, this gentle shade adds a ...

The short-sleeve button-up with matching cargo shorts—a stylish, relaxed take on the resort aesthetic ... There's something about crochet that just screams luxe beachside glamour, and Aimee ...

In recent years, crochet has made a spectacular comeback, claiming its rightful place in the world of fashion. Once considered the domain of grandmothers and beachwear, this intricate knit has ...

Pottery Barn, Pottery Barn Kids and Pottery Barn Teen, portfolio brands of Williams-Sonoma, Inc. , today announce an expansion of the popular collaboration with beloved fashion and lifestyle brand, ...

wintry scene — some depict flowers that look familiar, but because they are shot close-up, feel strange and new. McColey, who is drawn to the aesthetics found in the natural world, said her ...

It isn't just about the flower crowns anymore. Boho Chic is all about fitting a vibe that can work from the music festival ...