“The work was great, so we began publishing the efforts to provoke conversations internally and externally,” said Curt ...

Investors may very well jump at the chance to have creative input in your logo design, whether it’s the first iteration or a redesign after your business has been operational for some time.

Whether you are hiring a professional creative agency or you decide to ... If you're working with a logo design company, be sure to do your research prior to equip them with as much information ...

If you have a creative flair and artistic abilities, you can put them to good use by starting a logo design service ... overheads necessary to operate the business. You can work from home and ...

Everyone we spoke to told us their creative designs have positively ... So he designed a business card that resembled chewing gum with the logo "Don't chew this card!" His Blackjack Graphic ...

a creative and visually appealing logo can attract people to your advertising messages. If your company brand emphasizes cool, hip and trendy, a logo with a sleek and edgy design has a natural ...

Tom Kelley is the co-author of Creative Confidence (Crown Business, 2013) and a partner at IDEO, a global design and innovation firm. Explore HBR HBR Store About HBR Manage My Account Follow HBR ...