From beverage giants to video game publishers, a wide array of brands have recently sought out fresh agency support. Ewan ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

No longer just a tool for optimizing search algorithms or chatbots, AI’s impact extends profoundly into the realms of creative ad testing. In this article, we’ll explore how AI is revolutionizing ...

The marketing world keeps changing, but one thing that hasn’t gone out of style is the need to grab attention. You know the drill – your eyes wander during your morning commute, and there it is. A ...

A new Banner on DoubleDash format delivered over 95% new-to-brand impressions for beta advertisers in Q4 2024, according to ...

Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, ...

The future of advertising won't be found in celebrity-stuffed spectacles or attempts to manufacture viral moments.

A charming new short film for Georgia’s Design and Animation School (DAS) showcases an imaginative love story where two animated characters, one in 2D and the other in 3D, come together ...

Spring break is getting creative at the Museum of the American Revolution. The cultural institution is not only welcoming a new showcase—’Banners of Liberty: An Exhibition of Original Revolutionary ...