There is legal trouble for the man who runs the firm expected to build LSU's new arena and sponsor logos on their way to ...

Sacred cows often wind up served on platters, carved up by the almighty dollar. Latest example: LSU wants to sell ...

This week’s Club Sportico essay looks at the way in which commercial sponsorships and detail-oriented cyclists sometimes ...

For now, NCAA rules prohibit schools from putting sponsorship logos on their jerseys. The apparel company that makes the jersey puts its logo on college uniforms.

Eagle-eyed Pacers fans will notice a change in the team’s jerseys next season, specifically near the left shoulder. Last season, Indiana’s jerseys had a QR code ...

On the newest episode of the Brand New World podcast, CFO Ryan Schaffer outlines Expensify’s winning strategy for a starring ...

Use of University Marks Sponsorship of a university program, activity, or event does not automatically give the corporate entity the right to use university trademarks, names, or logos. The university ...

The Indiana Pacers have agreed to a new multi-year jersey patch partnership with Lucas Oil, the team announced Tuesday. As ...

But the five-year IFS Cloud sponsorship of the cable car – which crosses the Thames between the Royal Docks and North ...

Transport for London has announced that it is offering businesses the chance to sponsor the entire Waterloo & City line — but ...

The new jersey signage on the right sleeve is in addition to another partnership the team has had with UCHealth since 2022.