Coors Light is running a 30-second spot in the first half of the game on Feb. 11, the company confirmed, resurrecting a silver bullet train concept introduced in 2005.

"The Coors Light Silver Bullet bottle represents a great opportunity for us," said Rick Gomez, vice president, Coors Family of Brands. "We've seen our past innovations drive share and volume growth.

The Coors Light Silver Bullet uses a current version of Cosworth's venerable DFX 3 liter (actually a bit less at 162 cubic inches/2.6 liter) turbocharged engine, producing about 700 horsepower ...

COORS NEEDS A SILVER BULLET MORE THAN EVER. ... Coors Light makes up three-quarters of Coors's U.S. beer shipments, but its volume has been declining for the past 18 months, ...

Coors Light has decided to stop taunting customers with images of magical silver trains delivering icy refreshment. In other words, the company is actually make it happen. Two Silver Bullet trains ...

FREE LIVE WEBINAR Date: April 30, 2024 Time: 10:00 am PT/ 1:00 pm ET Strategies for Success in Consent-Driven Marketing In this post-cookie era, the key to transforming unknown users into engaged, ...

The Silver Bullet Express has been absent from Coors ads for more than a decade. Now, it’s back with a new name, the Chill Train. Since its first appearance in 2005, the train found countless ...

Mondays are a slog for football fans, but now, there’s a hoppy silver lining. On Jan. 15, Coors Light announced it would be temporarily changing its name to “Mondays Light” in solidarity ...

Molson Coors has big plans for its flagship brand as it prepares for its second crack at the Super Bowl since rival Anheuser-Busch InBev loosened its exclusivity over alcohol advertising.Coors Light ...

Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z.