Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you ...

Parineeti Chopra is back on camera — and this time, with the same warmth and honesty her fans adore. Making her first ...

In this makeup tutorial, An Knook demonstrates her beauty skills using various products to create a stunning look.

Parineeti Chopra returned to YouTube recently as she shared a simple and quick makeup routine that is perfect for busy ...

For W's annual Originals Issue, we take stock of everything from breast implants and facelifts to TikTok shop.

Apps like TikTok and Whatnot allow small-business owners to peddle their wares in real time—and make real profits.

MrBeast's revelation that 2% of global time is spent on YouTube highlights its evolution into a digital living room. Young adults dedicate significant ...

Soft goth makeup is back, blending romance and rebellion. Discover how South Asians can make this moody trend their own.

When the Solo Shadow Sheens came across my desk, I almost cast them aside. I’ve been fooled by many shimmery eye shadows ...

Every dog parent knows that when things suddenly get a little too quiet in the house, it usually means bad stuff is going ...

As we all know, those high cheek apples start to descend with age, lines deepen and the jawline begins to soften and sag. But ...

French TikTok star Bách Buquen's mission is to "normalize makeup for men" and he will earn half a million dollars from ...