The world of breakfast cereal is a lawless desert of chaos, with flavors, mascots, and ideas that rarely feel cut from the same cloth. In the 1970s, it was even more untethered; themes ranged from ...

Dry breakfast cereal has always been marketing-driven. In the 1930s, Mickey Mouse was recruited to endorse Post products; Cap’n Crunch was created to appeal to kids who hated soggy cereal.

Alan Titchmarsh has urged Brits to ditch avocados in favour of breakfast cereals such as Cornflakes or Weetabix to help save the planet. The TV gardening expert explained his issue with avocados stems ...

The cereal giant "expects macroeconomic uncertainty to continue to impact consumers in the fourth quarter." General Mills also lowered its fiscal 2025 outlook for sales and earnings. General Mills ...

When reaching for breakfast cereals you may think you're being healthy by avoiding the ones with chocolate or marshmallows in - but it turns out there are many more factors to take into consideration.

Cereal is a breakfast staple for many Brits, offering a quick and tasty start to the day without the need for complex recipes or ingredients. However, it may not be as healthy as you believe, with ...

Thinking of switching up your usual bowl of cereal to something healthier? We asked three expert nutritionists to delve into which cereals are the healthiest and why, and to come up with the ...

In response to health risks from synthetic dyes, West Virginia has banned several artificial colors in food, prompting similar efforts in over 20 states. Synthetic dyes used to make brightly ...

However, a look at the options available to modern-day prisoners in Scotland’s jails shows that rather than being limited to porridge, they can now buy any one of 22 different cereal options ...