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PepsiCo's namesake cola has fallen to the No. 3 slot behind Coca-Cola and Dr Pepper, with its U.S. soft drink sales volume sliding 32% between 2010 and 2023, The Wall Street Journal reports.

Coca-Cola is reintroducing its iconic personalized bottle campaign, leveraging nostalgia and social media to expand its reach ...

Pepsi trucks were overturned and set on fire, bombs were hurled at the offices, and staff faced death threats. At one point, ...

The cola wars still haven't ended, and restaurants only serve either Pepsi or Coca-Cola, never both. Here are the fast-food ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

the “Cola Wars” between Coca-Cola and Pepsi exemplify this competitive spirit. Originating in the late 19th century, this rivalry has persisted for over a century, with both companies engaging ...

impacting established players like Coca-Cola, Pepsi, and Tata Consumer Products. According to estimates, Campa Cola has captured over 10 per cent market share in the sparkling beverage category in ...

Coca-Cola is the undisputed leader of the global beverages market, but what would happen if its arch rival, Pepsi, gets a hold of Coca-Cola’s trade secrets? The closest we got to finding an ...

Coca-Cola and PepsiCo are introducing no-sugar drinks in smaller packs priced at ₹10 to counter Reliance Consumer's Campa. With brands like Thums Up X Force, Coke Zero, Sprite Zero, and Pepsi No-Sugar ...

Sidney Crosby and Alex Ovechkin's rivalry has defined the contemporary NHL era. Crosby's precise play and Ovechkin's powerful style have led to iconic on-ice battles, three Stanley Cups for Crosby ...