Some analysts believe that Pepsi has a shot at surpassing ... story of underdog PepsiCo's epic decades-long rivalry with reigning cola king Coca-Cola. The Bottom Line Times have changed since ...

The cola wars still haven't ended, and restaurants only serve either Pepsi or Coca-Cola, never both. Here are the fast-food ...

“Pepsi, however, has chosen a bold, campaign-driven strategy. It’s effective for them, but unlikely to trigger a full-fledged rivalry like in the past,” he added. When asked if Coca-Cola ...

In October last year a Coca-Cola employee contacted Pepsi, and offered to sell stolen information from the beverage giant for ...

In a cheeky new ad, Pepsi has taken a direct jab at Coca-Cola's recently launched 'Half Time' campaign, adding a fresh chapter to the long-standing and globally recognized rivalry between the two ...

Pepsi and Coca-Cola have been rivals for decades, but the last time they came close in market share was the 1980s. Since then Coca-Cola has pulled ahead to become the undisputed leader of the $97 ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers ...