Coca-Cola is bringing back its ‘Share a Coke’ campaign, which significantly boosted the brand’s sales when first launched and to this day is still quoted as one of the biggest personalised packaging ...

A struggling startup with branding that feels cold and distant may find that incorporating warm, inviting colours leads to ...

Coca-Cola's troubling history with plastic pollution could be changing for the better with its new packaging initiative.

On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with ...

Coca-Cola is bringing back named cans within its iconic “Share a Coke” campaign that aims to foster meaningful connections and memories.

Coca-Cola Freestyle is putting a new spin on the iconic Share a Coke experience by turning consumers’ Freestyle mix into a more personalized, shareable moment.

Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

A man has been accused of spiking his co-worker’s drink with superglue while working at Wisconsin State Fair Park. In a ...

Here are some of UConn's unique brand partnerships, many of which relate to the women's and men's basketball teams.

For the first time in over a decade, Coca-Cola is reviving its iconic “Share a Coke” campaign in a bid to target younger ...

Diego Ramirez, who has been working at Cirkul since its first year in business, said the company has maintained a start-up ...

The British public are furious over the rebrand of the beloved books and stationery retailer WH Smith, which has been sold ...