Personalisation in different forms has been a focus for Coca-Cola over recent years. For example, during its 2024 Christmas campaign, the brand enabled consumers to create a personalised, shareable ...

Love them or hate them, these advertising campaigns all delivered major boosts to profits, and in some cases changed the ...

From there, we developed the ‘Beer with Latin Vibe’ campaign by testing ... year strategic partnership to align Coca-Cola’s core technology strategy systemwide; enable the adoption... Kantar: brands ...

Echoing the wider Coca-Cola Christmas campaign message, 'The World Needs More Santas', the tour will encourage visitors from Bristol to embrace their inner Santa and share an act of kindness with ...

His comment followed the brand’s AI-powered Christmas commercial ... local Even for a marketing giant such as Coca-Cola, balancing global and local campaigns remains a complex decision, but ...

Echoing the wider Coca-Cola Christmas campaign message, 'The World Needs More Santas', the tour will encourage visitors from Bristol to embrace their inner Santa and share an act of kindness with ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority ... The next stage in the firm’s gen AI journey was video, something it made use of in its most recent Christmas advert, ...

"You're going to see small teams doing amazing things over the next few years," Secret Level CEO Eric Shamlin said.

Thursday saw further volatility roil markets in light of Trump’s raft of tariffs. The major averages suffered their worst day ...