Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

Vrbo recently targeted Airbnb with billboards, calling itself the "hotter, cooler" alternative. Airbnb’s CEO responded by mocking the ad on Instagram.

Indeed, tipping the drink to your mouth, further activates the effect. “The more you drink, the cooler the can should start ...

Cash-generating powerhouses are driving returns – GEICO’s turnaround, strong dividend income from Coca-Cola and Bank of America, and a massive $286.5 billion allocation to U.S. T-bills have helped ...

A hot summer is expected to boost growth for consumer durables, soaps, and beverages, with the IMD predicting above-normal temperatures and increased heatwave days ...

Poppi is a “Shark Tank” success story made with prebiotics and fruit juice that touts itself as a healthier alternative to traditional sodas.

JM Financial maintains a 'Buy' on Varun Beverages with a Rs 675 target, citing strong domestic and international growth ...

Just days before the International Olympic Committee (IOC) elects a new president in Greece more than 400 athletes on Friday called on the future leader of the body to strengthen ...

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

Friends of the Festival announced that TVFCU Riverfront Nights, Chattanooga’s free summer music series, is returning to ...