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It's perhaps easier to grasp the organization's evolution by reviewing the same numbers in a more visual format: Bar chart of Coca-Cola fourth-quarter 2017 revenue, cost of goods sold, gross ...
What's even more notable is that Coca-Cola reaffirmed its full-year guidance for organic growth to fall between 5% and 6%.
However, Coca-Cola’s marketing spend ($5.8 billion or 18.3% of revenue in FY 2018) is still much higher compared to PepsiCo’s ($4.2 billion or 6.5% of revenue in FY 2018).
That strategy balances on three legs: a consumer-centric approach, a higher bar for innovation and an updated marketing model. The Coca-Cola Co. firmly believes a successful product and business ...
Luckily, you can click here to see an interactive graph depicting future profitability, based on their estimates. Because unusual items detracted from Coca-Cola's earnings over the last year ...
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. It might be one of Warren Buffett’s favourite stocks, but there was little love in the markets for Coca ...