Coca-Cola's campaigns: global reach, local touch Matteo Rinaldi, Human Centric Group co-founder, adjunct professor at Luiss Business School ...

New commercials in the streaming era aim to infiltrate TV terrain that has been off-limits to advertisers for years ...

Billed as the world’s largest religious congregation, it will witness over 45 crore devotees, including 1.5 crore foreigners, ...

Today, all that remains of the Fresno Brewing Co. is one 118-year-old building — used as an office and warehouse — that stands alone, popping out of the ground like the tip of a iceberg. Beneath the ...

The Weekend Rap offers today’s back pages and sports covers from some of North America’s major metropolitan newspapers: ...

When James Quincey became CEO of Coca-Cola in 2017, soda had broadly been in decline over its health effects. The beverage giant was embarking on an effort to diversify its reach beyond the sugary ...

Coca-Cola's acquisition of Fairlife has far exceeded the soda giant’s expectations due in part to social media popularity in ...

Winter sales were low. 🎁 They needed to attach Coke to Christmas. 🎅 The solution? Santa Claus. This MagnatesMedia deep dive reveals: 🔹 Did Coke actually "invent" modern Santa? (Hint: No, but they ...

Coca-Cola HBC has appointed a County Down man as the new general manager of its island of Ireland operations, The News Letter has reported. Simon Fitzpatrick from Waringstown has worked for Coca-Cola ...

We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters. Maintaining independence and editorial freedom is essential to ...

2️⃣ Redefining terms: In one of Robert F. Kennedy Jr.’s first moves as secretary of the US Department of Health and Human ...