Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to sister publication Marketing Dive.

Roblox has a wide range of games that is loved by people of all ages. The game has been witnessing healthy growth in the past few years, and with a number of major updates planned for the game, that ...

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...

What is the best way to connect with customers? This “simple question” is almost always at the top of businesses’ minds, right next to “How can we improve our profit margin?” The trick, obviously, is ...