Coca-Cola is reviving its “Share a Coke” campaign, combining the classic approach with the company’s increased focus on digital marketing in recent years. The campaign originally debuted in ...

Coca-Cola and PepsiCo are direct competitors in the beverage industry. PepsiCo's business extends into the snack and packaged food areas. PepsiCo's languishing stock is attractively priced ...

According to observers, the deal indicates Reliance’s pan-India ambitions since until last year, Campa Cola was available only in select markets. Last week, when Pepsi took a swipe at Coca-Cola ...

Among brand marketers, Coca-Cola has led the way in a space that saw a surge in attention and investment following OpenAI’s debut of ChatGPT in late 2022. But the beverage giant’s early moves actually ...

Coca-Cola is bringing back named cans within its iconic “Share a Coke” campaign that aims to foster meaningful connections and memories for a new generation. The campaign that marked the early ...

Coca-Cola hands Publicis its US media account / Adobe Stock The timing of Coca-Cola’s US media review couldn’t have been worse for WPP. Two weeks ago, the holding company posted a worse-than ...

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To compete in the growing prebiotic soda market, The Coca-Cola Company has announced plans to launch its own “fruit-forward” bubbly beverage. The prebiotic soda industry has expanded rapidly ...

Sudan's paramilitary Rapid Support Forces (RSF) is currently controlling access to a vital ingredient used in Coca-Cola and Pepsi across vast swathes of the country, according to a new report.

Coca-Cola and South Korean girl group NewJeans are turning an ordinary laundromat to an epic pop-culture playground. The immersive activation, created in partnership with WPP OpenX, led by Ogilvy ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 ...

On March 6, 2025, Coca-Cola posted its latest ad with NewJeans (NJZ) on its official Instagram channel, @cocacolamy. The brand also issued its official press release, where it addressed the girl ...