The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

consideration rates began to mirror those of private label brands. To address Special K’s flagging interest, Kellanova — a group that markets snacks including Pringles and Cheez-It ...

As consumer behaviors and expectations evolve, successful brands must refresh their approach to meet consumers where they are ...

The re-release of Sanam Teri Kasam starring Harshvardhan Rane and Mawra Hocane created a lot of buzz. The film surpassed its original lifetime collections during its second run. Post its success, both ...

After the full process and final packaging, employees also get to be part of the best part — a taste test and product ...

It’s Cheez-It! And they’re gauging interest on not one, not two, but three different product lines! Here are the new Cheez-It ...

When it comes to offering bigger and bolder snack innovations, Cheez-It is not one to shy away. Ever the trailblazer, the ...

The Kellanova bakery is tucked into an office park, just off Weston Parkway in Cary. Inside, a staff of about 700 works in 12 ...