In Texas, ranchers have to re-register their brands once every 10 years. This requires a trip to the county courthouse to ...

Nebraska Senator Teresa Ibach, a cattle owner from Dawson County, sponsored LB 646 which was amended on the floor Wednesday, ...

Lawmakers in the Beef State take on the issue of cattle branding and if some feedlots should be exempt from brand inspections ...

State Sen. Teresa Ibach has proposed exempting a significant sector of agriculture in the state, feedlots, from branding and ...

In the meantime, getting smart about tariffs, getting good expert advice and remaining flexible is the best that any retailer or brand can do.

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

“It's a unique branding opportunity for the firm, because it gives them a chance to highlight what they stand for and their history,” said longtime law firm media relations consultant Allan Ripp.

A Greenville woman is facing several charges after humane agents say several animals were found dead and several more were found to be neglected at a livestock auction site in Mercer County.

Cattle Australia has vowed to “vigorously oppose” any import proposal that would undermine Australia’s science-based biosecurity system as US cattle producers ramp up a campaign to open Australia’s ...

Branding is crucial for startup success, says Harsh Pamnani of T-Hub. He highlights branding errors like poor storytelling and premature expansion. Effective marketing strategies include focusing ...

Despite sharing similar high-level objectives, including customer acquisition, brand loyalty and business growth, product marketing and conventional marketing roles contrast significantly in their ...

Scientists are sounding alarms about a genetic mutation that was recently identified in four dairy cow herds, nearly one year after H5N1 bird flu was first reported in Texas dairy cattle.