In Texas, ranchers have to re-register their brands once every 10 years. This requires a trip to the county courthouse to ...

Judging from the headlines, one would think John Deere’s clout was eroding among farmers, but the company's financial numbers ...

A bill to exempt feedlots from Nebraska branding and inspection fees is headed to the second round of legislative debate ...

Lawmakers in the Beef State take on the issue of cattle branding and if some feedlots should be exempt from brand inspections ...

In the meantime, getting smart about tariffs, getting good expert advice and remaining flexible is the best that any retailer or brand can do.

“It's a unique branding opportunity for the firm, because it gives them a chance to highlight what they stand for and their history,” said longtime law firm media relations consultant Allan Ripp.

One reason for this national low cattle cycle could be inflation. Symens lists out a few examples of rising costs for farmers, ranchers, and meatpacking businesses: Another reason for the low ...

Despite sharing similar high-level objectives, including customer acquisition, brand loyalty and business growth, product marketing and conventional marketing roles contrast significantly in their ...