When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it ...

Welcome to the Money blog, Sky News' personal finance and consumer hub. Today: an Omaze house is at the centre of a planning ...

Hailey Bieber shuts down split rumours by flaunting her ring after being spotted without it, just as fans raised eyebrows over Justin Bieber's cryptic posts and erratic behaviour.

In a world where AI can generate anything, a great domain still sets you apart. Here’s why naming is one of the few things ...

Oldsmobile, for example, enjoyed outstanding brand equity with many customers through the 1980s. But as the century wore further on, the people who loved the Olds got downright old.

The Buss family’s decision to sell a controlling stake in the Los Angeles Lakers at a franchise valuation of $10 billion ...

Caitlin Clark is releasing four new basketball models with Wilson. The basketballs will release on June 23 and come in an array of colorful designs.

A 25-hour “Death Stream” marathon across Twitch and YouTube followed, attracting 6.8 million concurrent viewers and bringing in $2.3 million in direct sponsorship revenue.

Dynamic Storytelling: Explore the AI-driven shift in branding, leveraging tools like Gemini for agile, personalized marketing strategies in the GCC.

NASCAR driver Ricky Stenhouse Jr. will be rocking an American flag-themed car thanks to Hulk Hogan's Real American Beer during Sunday's FireKeepers Casino 400.

BOSTON—Harvard Business Publishing (HBP) announced today the launch of Harvard Business Impact, a new brand identity for its Corporate Learning and Education market units. This new identity reflects a ...

Here are excerpts from our conversation, edited for space and clarity: Is there a correlation between a strong employer brand and business outperformance? The short answer is yes, because ...