In honor of ELLE’s 40th anniversary, we’ve curated a list of the best beauty products. Some have stood the test of time. Some ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

They exist for practical purposes—namely, keeping hair out of places hair shouldn't be—and they're made by brands like Uline, ...

When Annebelle Floreta moved to Corner Brook from the Philippines in February 2023, she never dreamt the move would lead to ...

By now, we know the importance of daily sun protection. However, finding a formula that’s cosmetically elegant and agrees ...

Even your bank account will be like "Oooh, do it" when it sees how affordable this ~luxury~ body wash and self-heating foot ...

Black beauty is confidence, culture and owning who we are unapologetically. It’s about celebrating our features, our skin and our hair in all its versatility. We’ve always set the trends and it’s ...

Bandanas and headscarves, particularly in gingham, are a major hair look this summer. They work well with festival attire ...

Rihanna never fails to remind me that there are some styles and trends that only she can pull off on a red carpet. For ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

With the Fire TV Ambient Experience, shoppers can display art, photos and more when not actively watching TV. When it's time ...

In the past two years Mallows Beauty has turned over about £6m (including VAT) and is now stocked at major retailers like ...