Explore the future of Bronny James in the Lakers as coach JJ Redick outlines his steps to improve NBA readiness.

Bronny James is carving out his role with the Los Angeles Lakers. Two years ago around this time, he starred in the ...

Leveraging personal branding has become increasingly important for athletes, and in Bronny's case, the staggering merchandise sales reflect his marketability. To put this into perspective, if Bronny ...

Four days after the best NBA game of his career, Lakers rookie Bronny James had a career-high 39 points in a G League game ...

On X last Thursday, Jackson Jr. petitioned for LeBron to rock a jersey that reads “James Sr.” in the back as his son Bronny dons “James Jr.” on his this season. “All I ask. Is that ...

Bronny James had the best game of his career against the Milwaukee Bucks last night, which gave a silver lining to the Lakers ...

LOS ANGELES — I chatted with Bronny James this week. An interview was scheduled, but before it, he told Lakers public-relations staff he couldn’t quite place a face with my name. He knew I ...